Figure Industry Guide – Good Smile Company

Established in 2001 as a company focusing on artist management, event planning, and video production, Good Smile Company soon entered the anime figure industry via a partnership with Max Factory, eventually settling on hobby products as the company’s primary focus.

Nowadays, they’re one of the biggest names in the figure business, with several other hobby and character goods companies under their distribution umbrella. In addition, they’re known for several well-known product lines in the anime figure market, including the Nendoroid line of super-deformed figures, the figma line of articulated action figures, and their new Parfom line of posable figures.

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